As per the research on Packaging and Consumer Behavior in 2020, “38% of consumers are willing to purchase a newly launched product with clear product information”. People are conscious of what they eat. Although food packaging contains information on ingredients, reading the fine print can be difficult. Companies are adopting transparent packaging and clear labelling to list out the contents of the product.
The fast-paced lifestyles that we lead, we are continually looking for food options that are easier to grab, hold, eat or carry, as well as still being nutritious to meet this requirement brands need to focus on making food packaging portable
Personalization has been a crucial part of food packaging and is one of the leading trends. According to Deloitte Consumer Review, over 50% of millennials and Gen Z express a desire for personalized products. With the increase in production speeds, food packaging personalization is a reality. Take, for example, Coca-Cola. After the soda giant successfully launched bottles printed with names, personalized gift orders on their online store experienced a massive boost in sales.