Five of the most common fake foods on the market include honey, which is one of the most common fake foods, olive oil which is mixed with vegetable oil and mislabelled as extra-virgin olive oil, ground coffee which is mixed with the likes of powdered corn, twigs and barley to increase its weight, cinnamon which can be substituted with cassia and lastly fish where there is a lot of species substitution, where one type of fish or seafood is labelled as another.
Mitas Corporation can assist with marking of the fresh produce or products with either overt, covert or forensic codes, which can be marked directly onto the fresh produce or the packaging or crate the product is delivered in. Technology within our portfolio for food grade inks can either be visible or UV visible. Alternative solutions we can offer are DNA coatings that can allow the fresh produce to be tested through DNA analysis without any other visible or invisible markings.
We can assist companies in choosing the right solutions by firstly looking at the full life cycle of the produce and understanding if and where fakes are involved, this will allow us to tailor a solution for the client. We have technology which can identify a product, mark or label it and provide the platform and backend to give end to end traceability from farm to fork.
We have the most comprehensive brand protection offerings in the market today, we have the ability to not only use food grade inks suitable for printing directly onto produce but can laser engrave directly onto the produce as an alternative option.
Mitas Corporation can provide a very comprehensive solution for traceability, authentication and brand protection using world-class and industry-leading solutions for fresh produce.